HypeHive Digital · Citroën vs Kia vs MG · Jan–Jul 2026

Citroen: What's Working,And What Isn't

A plain read on Citroën against its two closest challenger-brand comparators. Every market is given one of five verdicts, so you can see at a glance where to defend, where to fix, and where to stop spending.

Every market, one verdict

Two questions decide the verdict. Are we punching our weight? — Citroën's share of that state against its national share. Are we growing faster than the market? — Citroën's growth against the state's total car-market growth. Click any market for the detail.

Full market table

Click a column to sort

Market	Car market	Citroën	Punching index?	Citroën growth?	vs market?	Kia	MG	Share of search?	Verdict

Punching index of 1.00 means Citroën holds exactly its national share in that market. Above 1.00 is over-performing, below is under-performing. Share of search compares Citroën C3 against Kia Sonet and MG Astor — Citroën's national figure is 22.9%.

Leads to sales

Where enquiries are being lost

Enquiries only matter if they become registrations. This compares the leads each circle generated against the cars actually registered there.

Circle	Leads	Registrations	Conversion?	vs average?	Share of search?	What it means

Monthly trend

Citroën, Kia and MG side by side. Solid bars are 2026; the dashed line is Citroën in the same months of 2025.

Market playbook · Seven questions, one plan

What should we actually do here?

Seven questions in order. Each one rules out a possible cause and names who owns the fix — media, creative or the dealer network. The answer at the bottom tells you whether to raise budget, hold it, or fix conversion first.