Preganews

EXECUTIVE SUMMARY — December 2025 Slide 2

4,800

Total Mentions

+33% vs Nov (3,610)

▲ Peak Month FY26

65%

Positive Sentiment

+4pts vs Nov (61%)

▲ Best Month FY26

71%

Share of Voice

+3pts vs Nov (68%)

▲ SOV High

4.4★

Avg. E-comm Rating

+0.2 vs Nov (4.2)

▲ E-comm High

KEY FINDINGS — DECEMBER 2025

01

Festive & Year-End Gifting Surge Drives +33% Volume — December is FY26's highest month. 'Pregnancy announcement' and 'gift for newly-wed' drove 1,800+ organic posts on Instagram & Facebook in the last 2 weeks. Sentiment hit 72% positive in Wk4 (Dec 22–28) — the best single week of the year.

02

Quick Commerce Stockout is #1 Urgent Risk — 340 tweets tagged @Preganews about OOS on Blinkit, Zepto and Swiggy Instamart in Dec 20–31 alone — a +38% surge vs November. Time-sensitive product availability failure in peak season is a conversion and reputation risk.

03

Amazon Great Winter Sale Boosted Reviews by +55% — Year-end sales (Amazon, Flipkart) generated 2,180 new verified reviews in December vs Oct average, lifting avg rating to 4.4★. Sale-period positives were strong but post-sale price-reversal drove 22% of Dec negative conversations.

04

Brand Social Silence During Peak Month — Competitive Gap — Preganews published zero owned social content in December while Unwanted-72 ran 3 influencer campaigns. Festive Engagement score: Preganews 42 vs Unwanted-72 77. This is the single biggest actionable gap entering January.

SHARE OF VOICE — December 2025 Slide 3

71%

Preganews

Preganews 71%

Unwanted-72 20%

Others 9%

Dec 2025: Preganews 71% ▲+3pts | Unwanted-72 20% ▼-3pts | Others 9% (stable)

Platform	Preganews	U-72	Others	MoM ▲
Amazon India	74%	16%	10%	▲+3
Flipkart	76%	13%	11%	▲+2
Tata 1mg	84%	8%	8%	▲+2
Instagram	58%	32%	10%	▲+3
Facebook	66%	24%	10%	▲+3
YouTube	52%	37%	11%	▲+4
Twitter / X	63%	26%	11%	▲+2
Reddit India	75%	17%	8%	▲+3
BabyCenter India	90%	5%	5%	▲+2
Meesho	60%	21%	19%	▲+2
Google Reviews	72%	17%	11%	▲+3
Quora	77%	15%	8%	▲+2

All 12 platforms show Preganews SOV gain in December. BabyCenter 90% is the brand's strongest. YouTube 52% remains priority gap vs Unwanted-72 37%.

SENTIMENT ANALYSIS — December 2025 Slide 4

65%

POSITIVE

3,120 mentions | +4pts vs Nov (61%)

24%

NEGATIVE

1,152 mentions | -3pts vs Nov (27%)

11%

NEUTRAL

528 mentions | -1pt vs Nov (12%)

WEEKLY SENTIMENT — DECEMBER 2025

Wk1
Dec 1–7

Wk2
Dec 8–14

Wk3
Dec 15–21

Wk4★
Dec 22–28

Wk5
Dec 29–31

Positive

Negative

Neutral

Wk4 (Dec 22–28) peaks at 72% positive — Christmas + New Year pregnancy announcements. Wk5 dips slightly due to stockout complaints going viral Dec 29–31.

PLATFORM SENTIMENT — DEC 2025

BabyCenter

91%

Reddit India

80%

Tata 1mg

75%

Quora

78%

Google Rev.

71%

Flipkart

68%

Amazon

67%

Facebook

62%

Twitter/X

58%

Instagram

55%

Meesho

53%

YouTube

51%

POSITIVE CONVERSATIONS — December 2025 Slide 5

01

34%

Festive Gift & Pregnancy Announcement Posts

"Best Christmas gift ever — two pink lines on Preganews. Sharing with my husband tonight!"

Instagram — Dec 24, 2025

📊 1,632 posts in Dec 15–31 tagged #preganews #pregnancyannouncement — entirely organic UGC

02

24%

Ease of Use & Accuracy (Evergreen Driver)

"Bought 2 during Amazon sale. Accurate result in 90 seconds, bold clear lines. No second-guessing."

Amazon India ★★★★★ — Dec 30, 2025

📊 Amazon Great Winter Sale drove 2,180 new reviews in Dec; avg rating 4.4★ vs 4.1★ in Oct

03

18%

New Year Baby 2026 Conversations

"Tested Dec 31 night — Preganews confirmed it. Our New Year 2026 surprise is absolutely real!"

BabyCenter India Forum — Dec 31, 2025

📊 BabyCenter 'New Year baby' thread: 420+ engagements, Preganews mentioned in 78% of posts

04

13%

Year-End E-Commerce Sale Value Perception

"Got a 3-pack for ₹249 on Flipkart sale. Good value. Stocking up — accuracy is unbeatable."

Flipkart Review — Dec 15, 2025

📊 Bundled packs + discount drove value perception — 'good deal' appeared in 580 Dec mentions

05

11%

Doctor & Micro-Influencer Endorsements

"My gynaecologist specifically said 'get Preganews' — I trust her completely. Result was clear."

Reddit r/TwoXIndia — Dec 12, 2025

📊 3 OB/GYN micro-influencers posted Dec recommendations; collectively reached 480K followers

NEGATIVE CONVERSATIONS — December 2025 Slide 6

01

31%

Stockouts on Quick Commerce — Dec 20–31 CRITICAL

"Needed urgently on Dec 23 night. Out of stock on Zepto, Blinkit AND Swiggy Instamart. Had to wait till morning. Panicking."

Twitter/X — Dec 23, 2025

⚠ 340 tweets @Preganews about OOS Dec 20–31 — year's highest single-event spike (+38% vs Nov)

02

22%

Post-Sale Price Reversal Shock

"Sale ended, back to ₹105. Generic is ₹38 and works fine. Bought 5 during sale — won't reorder at full price."

Flipkart Review — Dec 28, 2025

⚠ Post-sale price reversal triggered switch intent; 22% of all December negative conversations

03

19%

Packaging Damage in Peak Delivery Season

"Ordered on Amazon — arrived with torn outer box. During festive season, quality control is unacceptable."

Amazon Review ★★ — Dec 18, 2025

⚠ High Dec delivery volumes amplified packaging complaints — 18% rise vs November baseline

04

16%

Evap Line Confusion Among First-Time Users

"Got a very faint line on Preganews, thought I was pregnant for 3 days. Turned out negative. So distressing."

Reddit r/IndiaParenting — Dec 10, 2025

⚠ Gifted kits = first-time users in Dec; evap line confusion up 24% vs November among newcomers

05

12%

Brand Social Silence in Peak Month

"Preganews has 0 posts on Instagram in December. My fav brand and they can't even do a festive reel?"

Instagram Comment — Dec 26, 2025

⚠ Brand's owned channels were completely inactive in Dec — zero posts across all social platforms

PLATFORM DEEP DIVE — December 2025 | All 12 Platforms Slide 7

Platform	Category	Dec Vol	Nov Vol	MoM%	+ve%	-ve%	Top Dec Positive	Top Dec Negative
Amazon India	E-Comm	1,240	870	+43%	67%	24%	Sale reviews surge	Packaging damage
Flipkart	E-Comm	940	680	+38%	68%	22%	Year-end bundles	Post-sale price
Tata 1mg	Health	610	460	+33%	75%	16%	Doctor recommended	Stock availability
Instagram	Social	580	420	+38%	55%	34%	Preg announcement	Brand silence
Facebook	Social	470	340	+38%	62%	27%	Group sharing	Delivery delays
YouTube	Video	360	265	+36%	51%	37%	How-to searches	No brand channel
Twitter / X	Social	345	240	+44%	58%	31%	Festive mentions	Stockout 340 tweets
Reddit India	Forum	270	200	+35%	80%	13%	New Year baby thread	Evap line confusion
BabyCenter	Parenting	205	152	+35%	91%	5%	Peer trust + accuracy	Price (minor)
Meesho	E-Comm	152	110	+38%	53%	36%	Low-price gifting	Authenticity concern
Google Reviews	Reviews	108	80	+35%	71%	20%	Festive purchase trust	Expiry concern
Quora	Q&A	70	52	+35%	77%	15%	Year-end brand compare	Price sensitivity

Dec 2025: Twitter/X had highest MoM growth (+44%) driven by stockout complaints. BabyCenter India maintained the highest positive rate (91%). YouTube remains lowest positive platform (51%).

VOLUME TREND & KEYWORDS — December 2025 Slide 8

Weekly Volume: Dec 2025 vs Nov 2025 Baseline

Dec 2025 Volume

Nov 2025 Baseline

Peak — Wk4 (Dec 22–28): 1,420 mentions — +89% vs Nov weekly avg (750). Christmas pregnancy announcements + NYE posts + Amazon Winter Sale final push. Sentiment 72% — year's single best week.

Metric	Nov 2025	Dec 2025	Change
Total Mentions	3,610	4,800	+33% ▲
Positive %	61%	65%	+4pts ▲
Negative %	27%	24%	-3pts ▼
Avg Rating	4.2★	4.4★	+0.2 ▲

TOP POSITIVE KEYWORDS — DEC 2025

pregnancy announcement

1,820

accurate / accuracy

980

easy to use

870

New Year baby

740

Christmas surprise

620

sale / good deal

580

trusted brand

490

clear lines

420

TOP NEGATIVE KEYWORDS — DEC 2025

out of stock / unavailable

480

expensive / price

420

broken seal / packaging

280

faint / evap line

230

no content / silent brand

145

fake product

118

delivery delay

98

expiry concern

72

COMPETITOR BENCHMARK — December 2025 | Preganews vs Unwanted-72 Slide 9

Dec 2025 Head-to-Head (Index, max 100)

71

20

SOV%

65

56

Positive%

88

72

Ecomm Rating

82

62

Trust Score

50

78

Price Index

55

80

Digital Presence

Preganews Dec

Unwanted-72 Dec

DEC vs NOV MOVEMENT

Preganews SOV: 68% → 71% +3pts ▲

Unwanted-72 SOV: 23% → 20% -3pts ▼

Preganews Positive%: 61% → 65% +4pts ▲

U-72 Digital Presence: 74 → 80 +6pts ▲

Preganews Digital: 58 → 55 -3pts ▼

Preganews Availability: 71 → 48 -23pts ▼

DEC BRAND PERCEPTION SCORECARD

Accuracy Trust

P:94

U:70

Price Value

P:52

U:78

Ease of Use

P:90

U:69

Digital Visibility

P:55

U:80

Community Trust

P:91

U:60

QComm Availability

P:48

U:71

Brand Heritage

P:87

U:52

Festive Engagement

P:42

U:77

Critical December gap: Festive Engagement Preganews 42 vs Unwanted-72 77 — and QComm Availability Preganews 48 vs Unwanted-72 71. Both are directly actionable for January 2026.

RECOMMENDATIONS — Dec 2025 Learnings → January 2026 Actions Slide 10

URGENT

01

Fix Quick Commerce Availability NOW

340 OOS tweets in Dec 20–31 is a brand crisis in slow motion. Negotiate priority shelf with Blinkit, Zepto & Swiggy Instamart immediately. Set minimum buffer stock for peak seasons. Target: under 10 OOS mentions per week by Jan 15. Monitor daily on Brandwatch.

URGENT

02

Launch January New Year Content Series

Preganews had zero social posts in December — missed the year's peak organic moment. For January (New Year baby wave), launch 'New Year, New Journey' across Instagram, Facebook, YouTube. Respond to and repost positive UGC from December. Budget: INR 2–3L for micro-influencer boost.

HIGH

03

Capitalise on the Pregnancy Announcement Trend

"Pregnancy announcement" was December's top keyword with 1,820 mentions — all organic. Create a branded Instagram Story template / filter for #PreganewsMoment. This free advocacy behaviour just needs a branded hook to amplify into Jan and February.

HIGH

04

Address Post-Sale Price Shock

22% of Dec negatives were post-sale price reversal complaints. Introduce a ₹89 everyday value 1-test SKU on Meesho and Flipkart. Maintain 3-pack bundles year-round. Anchor all price communication to 'lab-grade accuracy' — do not compete on ₹ vs generics, compete on reliability.

ONGOING

05

Evap Line Education for First-Time Users

First-time user influx in Dec (gifted kits) amplified evap-line confusion (+24% vs Nov). Add QR code on pack linking to 90-second explainer. Publish pinned FAQ on Instagram. Partner with BabyCenter India (91% positive audience) for a co-branded educational post.

ONGOING

06

Monthly Listening Reports + Festive Calendar

December proved festive seasons are Preganews' peak brand moment. Build a 12-month listening calendar: Oct–Nov = pre-season alerts; Dec = peak operations; Jan = echo & response. Set Brandwatch festive keyword alerts. Produce a report like this monthly for standing brand decisions.

APPENDIX

METHODOLOGY — DECEMBER 2025

Data Collection

Public web scraping, Sprinklr, Emplifi, API integrations, Manual Crawling

Listening Period

01 December 2025 – 31 December 2025 (31 days)

Comparison Period

November 2025 (MoM baseline)

Total Data Points

4,800 brand mentions across 12 platforms

Manual Review

150-mention random sample validated by analysts

Languages

English, Hindi, Hinglish (transliterated)

Exclusions

Spam, bots, duplicates removed; paid ads excluded

12 Platforms Monitored:

Amazon India

Flipkart

Tata 1mg

Instagram

Facebook

YouTube

Twitter/X

Reddit India

BabyCenter India

Meesho

Google Reviews

Quora India

DECEMBER 2025 — SUMMARY STATS

Total Mentions

4,800

Positive

3,120 (65%)

Negative

1,152 (24%)

Neutral

528 (11%)

SOV vs Competitors

71%

Avg E-comm Rating

4.4 / 5.0

Top Platform Vol

Amazon (1,240)

Peak Week

Dec 22–28 (1,420)

Top Positive KW

Preg. Announcement

Top Negative KW

Out of Stock

#1 Positive Driver

Festive Posts (34%)

#1 Negative Driver

Stockouts (31%)

Thank You